3/22/2023 0 Comments Whatsapp active users![]() The announcement of WhatsApp's plans caused a lot of commotion and provoked a lot of negative reactions. If all those users generated the same amount of revenue as Facebook's users, it would have brought the company about $16 billion in additional revenue in Q4 2020. In 2020, WhatsApp had 2 billion active users. On paper, there is a world to be won for Facebook and WhatsApp. Users who did not agree had to be aware that their account would in fact cease to exist. WhatsApp had to become an online shopping platform. The user's data would be offered to companies, who could, in turn, use that data to make offers and advertise to users. The solution seemed to be to adjust Whatsapp's business model. In 2014, Facebook bought WhatsApp for the small sum of $19 billion, but the acquisition has not paid off since much to the chagrin of the top of Facebook. It had to change, the top management decided. But commercially speaking, that hardly helps. This platform is very popular and attracts millions upon millions of active users. WhatsApp has actually been doing this since 2016, but the intention was that the mother company would also have access to the payment and transaction behavior of WhatsApp users. The bottom line was that anyone who wanted to (continue to) actively use WhatsApp had to allow the company to pass on all the user's data to the parent company Facebook. Then the platform announced its new privacy policy. Almost everything that could go wrong has actually gone wrong. The year 2021 is an annus horribilis for WhatsApp.
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